8 Millennial Brands That Feel Like Home


Washington, D.C. is a city of transplants (professionals who work in a location different from their hometown). Drive around and you will notice out-of-state license plates–people just can’t shake their hometown roots. There’s something about keeping your ties close to home. One way you can keep that feeling of home near and dear this holiday season is by supporting -owned businesses featuring products, brands, crafts and services that are a true reflection of where we come from. Check out this roundup of our favorite millennial brands below just in time for the holiday season.








Bene Scarves (Georgia)

This Georgia-based brand was founded by two UGA grads looking to make a difference. Every true girl needs a good fall scarf for tailgating. Add Bene Scarves to your Christmas list!













Fashionably Greek (North Carolina)

Based in North Carolina, with Alabama roots, this millennial is taking Greek style to another level while incorporating her hometown style as well. From the chic cardigans, to the chambray, this brand has all Southern style you can handle – with some love mixed in.


















Tradition Ever Since (Georgia)

Many of us adopt our college as our second home. For the grad looking for a little second home nostalgia, Tradition Ever Since has you covered. This luxury collegiate apparel line is for the proud alum who wants to love their alma mater in style.
















Letter Decor (South Carolina)

A little bit of never hurt anyone. This South Carolina-based designer is styling Southern homes with her fun art work. What better way to rep your hometown, no matter where you are, than with a custom designed Letter Decor piece.




















Emory James (Kentucky)

For the girl who loves fur vests and houndstooth, Emory James is your brand. This Kentucky-based company is providing classic Southern style with a new face.













Whitney J Decor (Louisiana)

You can never have enough pillows. This fun brand adds a little Southern flair with a modern twist to any home.Whitney’s NOLA roots run deep in her design and are sure to make you miss those perfect po’ boys, but hopefully her pillows will do for now. 🙂















Estudio Rojo (North Carolina)

Do you love a good watercolor print? Estudio Rojo is here to supply your need. This millennial is taking it back to the old school with beautiful calligraphy work. Make sure to add her to your list of must haves when you are missing Southern tradition.









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Black Southern Belle (South Carolina)

For the Southern girl missing home, this is the brand for you. From stationery to wall art and accessories. We have you covered in a stylish yet classic southern way.




What are some of your favorite millennial small businesses that remind you of home? Share them with us using the hashtag on twitter, or here in the comments!

Michiel Perry

Michiel is a Black Southern Belle living a lowcountry life. I love all things fashion, home decor and southern! When I am not running around doing fun stuff for Black Southern Belle, I live in antique stores and have a minor obsession with historic homes 🙂

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