The 1990s were a memorable decade for fashion, especially in the southern United States. This era saw a blend of classic styles with a touch of preppy and casual aesthetics. Here are some of the iconic brands that were beloved by many in the South during this time.
90s Brand Fashion We Loved in the South
1. Duckhead
Duckhead was synonymous with southern preppy style in the 90s. Known for their durable and comfortably-styled khakis, Duckhead pants were a staple in many wardrobes. The brand’s quality and timeless appeal made it popular among both students and professionals who appreciated its classic, no-nonsense look.
2. Polo
Ralph Lauren’s Polo brand was a symbol of sophistication and elegance. The iconic polo shirts with their embroidered pony logo were an essential part of 90s southern fashion. Known for their versatility, these shirts could be dressed up or down, making them perfect for a range of occasions. Polo’s clean lines and classic designs were a hit among those who valued a polished appearance.
3. Eastland
Eastland was well-known for its rugged yet stylish footwear. The brand’s comfortable and durable shoes, including their classic loafers and boat shoes, were perfect for the casual yet refined southern lifestyle. Eastland shoes complemented a variety of outfits, from khakis to jeans, making them a versatile choice for fashion-conscious individuals.
4. G.H. Bass
G.H. Bass was particularly famous for its Weejuns, the original penny loafers. These shoes were a must-have for anyone looking to embody the preppy style of the 90s. Known for their quality craftsmanship and timeless appeal, G.H. Bass loafers were often paired with chinos and button-down shirts to create a polished and sophisticated look.
5. JCPenney
JCPenney was a go-to department store for many families in the South during the 90s. The store offered a wide variety of clothing options, from casual wear to more formal attire, at affordable prices. JCPenney’s private labels provided trendy and budget-friendly fashion choices that appealed to a broad audience, making it a beloved shopping destination.
6. Dillard’s
Dillard’s was another favorite department store that catered to the southern fashion sense in the 90s. Known for its extensive selection of both national and exclusive brands, Dillard’s offered everything from casual wear to evening attire. The store’s commitment to quality and style made it a popular choice for fashion-conscious shoppers looking for the latest trends.
These brands and stores played a significant role in shaping the fashion landscape of the 90s in the South. Their timeless appeal and dedication to quality ensured that they remained favorites among those who appreciated classic style with a touch of southern charm.
Â
Comments
