African American Heirlooms: AphroChic New Heirlooms

Tradition is a huge piece of African American culture and that also includes family heirlooms, no matter how small or big. If you are looking to add heirloom pieces to your home, the latest AphroChic collection, New Heirlooms, should definitely be on your holiday list. According to Bryan Mason, Co-Founder, of AphroChic, “We created AphroChic in response to the lack of diverse representation that we saw and still see in the design industry. We didn’t see the voices of African Americans represented, and the absence impressed on us the importance of design and narrative, not simply for creating comfort in the home, but as a means of documenting a culture and expressing a world view. In seeking to correct this lack of representation, which should not be confused with a lack of presence, AphroChic has continually worked to design rooms that tell a unique cultural story, and to provide our customers with products that will help them do the same. With New Heirlooms we have taken another important step towards that goal, offering luxury, artisan products that truly represent an African American heritage. The timing could not be more perfect as calls for greater representation are coming from every field, including the world of design,” If you are looking to explore the culture of African American Heirlooms, this AphroChic New Heirlooms collection will not disappoint. Be sure to share images of some of your family heirlooms on social media using the hashtag #blacksouthernbelle

African American Heirlooms: AphroChic New Heirlooms

Here are images of some of the pieces of the collection and we adore the rich colors an design from the wallpapers to accent pieces. These are pieces that will last generation to generation for your daughters and granddaughters to enjoy with their future families.

Founder Jeanine Hays explains “This collection is us,” remarks Hays. “More than just products, it speaks to concepts and structures that affect our family and countless others in various communities. More importantly it is a collection that looks honestly at our present and is unflinchingly optimistic about our future. As descendants of enslaved people, African American communities have not traditionally had a multitude of heirlooms to pass on. We see that changing, even with all the chaos of our present moment. We see a better, more inclusive, more open future ahead, and we have responded to it by creating objects specifically intended to be the heirlooms of the future. Combining traditional techniques with contemporary style, we are offering handcrafted pieces that are made in Morocco and right here in New York, that speak to our heritage. It’s time for high-end, luxury design that represents Black life, and we are proud to have created these pieces to celebrate that.”

Hays also says, “This collection is us,” remarks Hays. “More than just products, it speaks to concepts and structures that affect our family and countless others in various communities. More importantly it is a collection that looks honestly at our present and is unflinchingly optimistic about our future. As descendants of enslaved people, African American communities have not traditionally had a multitude of heirlooms to pass on. We see that changing, even with all the chaos of our present moment. We see a better, more inclusive, more open future ahead, and we have responded to it by creating objects specifically intended to be the heirlooms of the future. Combining traditional techniques with contemporary style, we are offering handcrafted pieces that are made in Morocco and right here in New York, that speak to our heritage. It’s time for high-end, luxury design that represents Black life, and we are proud to have created these pieces to celebrate that.”

Can’t get enough of the pieces from the collection. The New Heirlooms Collection debuted at High Point Market, with luxury furniture retailer Alden Parkes as part of their “Showhouse In A Showroom” event. AphroChic lighting, wallpaper, juju hats and candles was featured in two rooms that the design firm created for the event. Here are some beautiful images from the showroom below and be sure to check out the AphroChic home collection here: https://www.aphrochic.com/shop/

All Showroom Images from AphroChic Facebook page