New Orleans Native Follows Her Southern Creative Dreams

We love showcasing Black Southern Belle entrepreneurs and today’s NOLA native is one of our favorites. Johnetra Bailey was first on our site showing her HBCU inspired engagement shoot and today we show how shes followers southern creative dreams. From beauty to fashion, this Black Southern Belle is always proud of her southern roots and does it all with a smile on her face. Explore this entrepreneurs story of she follows her southern creative dreams today!

Your Name: Johnetra Bailey

Business Name: J. Bailey Beauty

Alma Mater: Dillard University

Hometown: New Orleans, Louisiana

Current location: Houston, Texas

Website Link:

What services do you provide?

I am a makeup artist and educator. I curate luxury makeup experiences for each of my clients. I provide beauty, style and planning concierge services for brides. So I help the bride build the perfect team of vendors especially for destination weddings and I help style her and the bridal party. I really help brides translate their vision or even develop one. I’m more than their makeup artist, I’m their “Bridal BFF.” I also coach beauty professionals in transform their businesses with my artist development program, Beauty Elevation.

Why did you decide to start a business?

To be honest, I always felt like an intern at every job that I’ve ever had. I simply wanted live my personal life on my terms and do what I loved, which is makeup and servicing others my way. Every since I was a little girl I’ve always had a clear vision of what I wanted and how I wanted things. I also want to leave the legacy of entrepreneurship for my future family.

Before you owned a business, what did you do?

Funny, because I got my undergraduate degree in physics. I worked in civil engineering management then decided to teach 7th grade math. I don’t regret it all and I’m extremely proud of the work that I’ve done. The common theme was problem solving and teaching. I’ve always wanted to help and take care of people my whole life. That’s my gift. Now I just use my passion of makeup and helping people feel good to solve problems aesthetically, in their wedding planning process or in their business.

What is your favorite client story?

A client was scheduled visit the White House and be in the presence of President Barack Obama and First Lady Michelle Obama so of course she had to have her makeup done. She was flying out 24 hours later! Now I’m sure there are wonderful makeup artists in D.C. and I don’t condone sleeping in your makeup but I felt honored that I earned my client’s loyalty and she wanted me to share in her special moment. It let me know that I was doing something right with quality of my artistry and customer service. I really strive to build my business on connection.

What is the most interesting client request you have had? So far I honestly think that was the most interesting!

What is the most important thing you have done to build your business?

Investing in my craft and myself have really helped me build my business. I’ve trained with the best artists & hired a coach who not only helped me business wise but also with personal development. I also had to do a lot of soul searching to develop my business because I always want my brand and services to be authentic to who I am. I also make sure that I save time for self care on a daily basis so I can properly pour into my business and not burn out. Entrepreneurship is challenging especially the personal service industry so I must take care of myself mentally, physically, and spiritually.

Who are some of your business idols?

Brandice Daniel, CEO of Harlem’s Fashion Row. She saw a need for representation of fashion designers of color so she filled it by creating a platform to showcase their talents. Fulfilling a need is a key to a successful business. I’m totally inspired by Heather Lindsey of Pink Promise. I’m just so motivated by how she runs a business, a ministry, hosts conferences, writes books, and travels while being wife and mother of two small children, all fueled by faith. Her brand is so consistent. I also admire publisher Jennifer Rudolf Walsh and her willingness to just do what feels right to her and her business. I absolutely love how Solange created her own vibe and her own culture surrounding music and lifestyle with Saint Heron. Last but not least, Diddy. Can’t stop, won’t stop.” Enough said!

Do you have any mentors?

Yes! My business coach/mentor Sonia Rodriguez is amazing! I also have many “virtual mentors” I learn from via blogs & podcasts.

What is your favorite thing about being southern?

Having plenty of southern hospitality! I’m laid back, easy going & I really love celebrating & having a good time.

What is your favorite southern entrees or sides?

A�Red beans and rice and my mother’s Gumbo. I honestly do not remember my life without it!

What is your favorite item or piece of clothing to wear/use while doing business?

Anything thats super chic black! All black!



Michiel Perry

Michiel is a Black Southern Belle living a lowcountry life. I love all things fashion, home decor and southern! When I am not running around doing fun stuff for Black Southern Belle, I live in antique stores and have a minor obsession with historic homes 🙂

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