Michelle Blue, a southern belle who knows the importance of giving back, is the owner and co-founder of Bené. While a student at the University of Georgia, Michelle had the opportunity to study abroad to Ghana. Forever changed by the experience, her and her best friend were inspired to start Bené, a collection of scarves committed to help support girls in Ghana continue their secondary education by providing tuition, books, supplies and uniforms to fulfill their dreams. Each pattern is custom designed in-house and named after one of the girls the company supports. With each purchase customers receive a picture of the girl and also information that tells her story. To learn more about the girls Bené supports and to shop the collection visit www.benescarves.com.
Why do you love running a business in the South?
Southern hospitality is real. We see love and hospitality when it comes to working with our manufacturer, our customers and even other vendors when we are out doing shows. The south has its own sense of pride and we support each other.
What do you love about southern style?
It’s its own. It’s timeless. It’s free. How your southern values have influenced your business? Sasha and I have made sure that our southern values are at the core of our business. It dictates the mission behind our business, how we operate on a daily basis and how we treat everyone we come in contact with.
Who are your southern style idols?
We get inspiration from the people around us, the authentic feel and dress of every day people are our style idols.
Bené recently launched a commercial with Pantene for their Stronger Together campaign, celebrating inspiring women working together. Check it out here.
Michiel is a Black Southern Belle living a lowcountry life. I love all things fashion, home decor and southern! When I am not running around doing fun stuff for Black Southern Belle, I live in antique stores and have a minor obsession with historic homes 🙂
Michiel is a Black Southern Belle living a lowcountry life. I love all things fashion, home decor and southern! When I am not running around doing fun stuff for Black Southern Belle, I live in antique stores and have a minor obsession with historic homes :)