This Virginia business owner loves making paper as pretty as possible. Kayla Salmon has southern roots and they have influenced her love of stationery, branding and invitation design. Today we are sharing her story and so excited to show off another Black Southern Belle who love stationery as much as we do 🙂
October & Rum
San Diego, CA
What services do you provide?
Stationery, branding, and invitation design
Why did you decide to start a business?
I’d always done graphic design on the side as a hobby, and after dealing with another nightmare employer, I decided it was the universe’s way of telling me I needed to start working for myself and I haven’t regretted it once!
Before you owned a business, what did you do?
What is your favorite client story?
Once I traded a logo for wine and chocolate, it doesn’t sound like much, but bartering is definitely an added benefit to the job!
What is the most important thing you have done to build your business?
Paid more attention to social media! I’ve gone from a post every 3 months, to hardly ever updating my personal accounts!
Who are some of your business idols?
As far as community outreach and keeping authentic, Alexandra Elle. As a designer, the creative minds behind ban.do, Kate Spade, and Jonathan Adler.
What is your favorite thing about being southern?
The food. All decisions in my family are made over food.
What is your favorite southern entrees or sides?
Does hummingbird cake count as a side? My grandmother makes it for me for birthdays or other special occasions and it’s the best cake I’ve ever had.
What are some of your favorite color combinations?
black, gold, & mauve. navy, cream, & rose.
What do you love at southern stationery?
Monograms and lace!
What is your favorite item or piece of clothing to wear/use while doing business?
Heels! I’m only 5’2, so the extra height makes me feel like Wonder Woman, and I can do anything I set my mind to.