Today we are featuring one of the sweetest ladies I have met in Charleson, not to mention stylish. Ireana Nathan is a southern style maven showcasing her unique viewpoint through her blog XOXO Joelle.
If you love southern style, be sure to follow her blog and Instagram account today. Learn more about this South Carolina Black Southern Belle today and get all the style inspiration you need!
Your Name: Ireana Nathan
Business Name: Xoxo, I.Joelle
What You Provide: I’m a Fashion and Lifestyle blogger. On my blog I share style tips, motivational tips and etc. I love bringing others together and sipping on coffee while doing so.
Where are you based? I’m based in Charleston, SC
Why did you decide to start a business? I started blogging because I needed to find a way to express myself. I’ve always been shy and felt as if my voice didn’t matter. I found out that blogging and sharing my story helped me become the woman who I am today. I also want to be the person that I needed when I was younger. Blogging is more than just taking nice pictures and posting them.
What is your favorite client story? For me I would have to say when others tell me that my blog post or pictures have inspired them. My goal behind my blog is to make a difference even if it’s a small one.
What is your website? www.xoxoijoelle.com
Who are some of your business idols? Claire Sulmers,( Fashion Bomb Daily) Oprah, :Lauren Conrad, Gabi Fresh (Blogger/ Influencer) , Myleik Teele ( Owner of Curl Box)
What is your favorite thing about being southern? The hospitality because I’m big on treating people with love and compassion.
What is your favorite southern dish? Macaroni and Cheese
What is the most important thing you have done to build your business? Stepping out of my comfort zone. Like I stated before, I used to be really shy and wouldn’t dare attend events alone. But since I’ve stepped out my comfort zone I’ve seen a change in my brand and my life.
What are your favorite southern brands? The Tiny Tassel, Lilly Pulitzer, Kate Spade,
What is your favorite item or piece of clothing to wear/use while doing business? A pleated midi-skirt. It’s just something about a midi-skirt that makes me feel like a girl boss.