Mrs. Michiel Perry, 32, is a South Carolina girl who loves all things Southern and stylish. With a little inspiration, while planning her wedding in Charleston, S.C., and decorating her first home in Maryland, Mrs. Perry was inspired to develop a lifestyle brand focused on African-American women with a Southern connection called Black Southern Belle.
With her digital lifestyle brand Black Southern Belle, Mrs. Perry wanted to create an online and offline resource of lifestyle inspiration for African-American women in the South. In 2015, Mrs. Perry and her team expanded Black Southern Belle and developed an editorial division, ambassador program, online store, and the Black Southern Belle Collective. Black Southern Belle has been featured in numerous outlets, including HGTV, Essence, Black Enterprise, Draper James, Apartment Therapy, Brides, Today, Levo League, AOL Lifestyle Collective, and more. We have also done marketing campaigns with Pure Leaf, American Express, Gildan, Walmart, and various Fortune 500 companies.
Before launching her business, Mrs. Perry managed marketing and partnerships at Lillybee. In this collegiate and sorority lifestyle brand, she launched a collegiate ambassador program and led the blogger outreach program. She caught her small business and startup bug while working here and still wears Lillybee products at least twice a week.
Tiffany Farney serves as Black Southern Belle’s editor and communication manager. She is also an independent communications consultant working with home, design, and lifestyle brands. She was honored as a PR News PR Rising Star 30 and Under in 2017. Her dedication stems from a desire for impactful PR that makes a difference for her clients. In her spare time, she enjoys exploring antique shops, traveling, and collecting vintage cameras.